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Key advantages for Pharmaceutical companies
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Better accuracy of results: |
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Higher % of response = higher quality of results
More accuracy in results as the data is recovered electronically
Segmentation: by speciality, sub-speciality, region, kind of
medical center, position, etc...
Results are available just-in-time
Survey design and analysis is done by pharmaceutical experts (not interviewers) |
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Higher efficiency: |
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Faster
Always ad-hoc surveys, qualitative-quantitative
Cost-effective
Easier follow-up: just-in-time tracking
On-line control of response rate and results |
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High quality data analysis: |
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Data analysis is performed by specialists consultants with direct
experience in pharmaceutical companies
Analysis is focused on decisions and actions |
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